Appiell
Appiell
Appiell is a comprehensive digital product addressing your skincare & aesthetic needs. Simplicity and femininity are significant aspects of their business that we incorporated into their overall brand designs.
Challenge we face
Appiell's scope of work was to redesign an existing mobile application with the goal of their product housing all of the information in one location regarding skin enhancement needs. But being "not a typical design agency," we identified some primary UI and UX flaws and went back to the whiteboard to fix those errors and create a bold and loud brand identity.
our strategy
The essential requirement for Appiell's product was accessibility in their user flow, but a brand with such unique features requires a unique logo. To separate appiell from other cosmetics and skincare product-based businesses, being a digital tool for skin assessment after some sketches and logo revisions, we picked a combination mark; a unisex human pictogram in a mobile interface. To balance a stroke-based logo, organic shapes in bright color contrasts always come in handy and are pleasing to the eyes.
We included all their app features and sketched a straightforward and user-friendly information architecture for their AI-powered system. At Fleekbiz, our primary goal is not just to produce what client needs but to educate and suggest what's new and trendy in the industry.
MOBILE APPLICATION
Once all the features and navigation buttons are correctly placed, a survey is taken on a low-fidelity (user flow) mockup to ensure a seamless journey. We then move towards designing the high-fidelity mockup by using our brand's elements and positioning those blobs through the app to maintain the brand's identity. Finally, our creative minds designed a user-friendly interface to drive users to provide all the essentials that the AI engine requires to give results.
At Fleekbiz, you deserve complete solutions for your business. An application has to run smoothly through all devices and platforms. Once the primary goal was achieved, we started drafting a website for users to learn about the mobile application and its features. We designed the most user-friendly and responsive website for Appiell.
At Fleekbiz, you deserve complete solutions for your business. An application has to run smoothly through all devices and platforms. Once the primary goal was achieved, we started drafting a website for users to learn about the mobile application and its features. We designed the most user-friendly and responsive website for Appiell.
SEE OUR OTHER CASE STUDIES
SEE OUR OTHER CASE STUDIES
SEE OUR OTHER CASE STUDIES
SEE OUR OTHER CASE STUDIES